ABSTRACT
The COVID-19 pandemic radically changed people's lives and the state of affairs in all spheres of life and transformed environmental ideas, social problems at the micro and macroeconomic levels, and the market mechanism to maintain economic justice. The present cross-cultural study discusses the content of social media on the COVID-19 perception by Spanish, German, and Russian-speaking actors, applying a multimodal approach and using neural network technologies and text analyses. With the identity of explicitly expressed issues, the implicit information for the three types of users was significantly different, reflected in the dissimilar course and evolution of the COVID -19 pandemic around the world, shedding light on their cultural and political reasons. Keywords (Source: Unesco Thesaurus) COVID-19;social media;pandemic;perception;perception of the pandemic;social problems;neural network technologies.